Unite for Good on International Credit Union Day® 2013
World Council of Credit Unions has announced the 2013 International Credit Union (ICU) Day® theme, "Credit Unions Unite for Good: A Better Way," which emphasizes the benefits of cooperation among credit unions worldwide. ICU Day is celebrated annually on the third Thursday of October and will take place this year on Oct. 17, 2013.
"Cooperation within the financial cooperative industry has historically been considered a philosophical principle," said Brian Branch, World Council president and CEO, "but today there is a market-driven business rationale for finding cooperative solutions to consumer demand. It is fitting that we celebrate this year's International Credit Union Day with this recognition — that credit unions uniting for the good of our consumers truly is a better way of doing business."
World Council solicited theme ideas from its member organizations earlier this year, and the chosen theme reflects a combination of submissions. This year's message speaks to the powerful global network of credit unions, which no other financial institution can claim, and the advantages that result from sharing challenges, experiences and solutions with one another to better serve members. The theme also ties closely with World Council's vision to build a global community.
International Credit Union Day (ICU Day) has been celebrated on the third Thursday of October since 1948. The day is recognized to reflect upon the credit union movement's history and to promote its achievements. It is a day to honor those who have dedicated their lives to the movement, recognize the hard work of those working in the credit union industry and show members our appreciation. The ultimate goal is to raise awareness about the great work that credit unions are doing around the world and give members the opportunity to get more involved. Credit unions and associations throughout the world celebrate the day with open houses, contests, picnics and parades.
Official ICU Day graphics and posters in English and Spanish are available for download on World Council's website at www.woccu.org/icuday. Promotional materials and other ideas to help celebrate International Credit Union Day will soon be available. Credit union representatives from around the world are encouraged to share celebration ideas at www.facebook.com/icuday.
Take advantage of CUNA’s tools and resources for ICU Day to make an impact and add to the day’s momentum: Sign up for the free update newsletter; Download ICU Day brochure; Plan, schedule and budget your celebration; Reward your members for under $1; Have your staff dress the part on ICU Day. Click here for a complete list of ICU Day resources.