Desjardins Youth Financial Education Award Competition - Commonly Asked Questions
To formally recognize the leadership of individual credit unions and chapters (or groups of credit unions) on behalf of youth and adult financial education.
Judges will evaluate state-level credit union/chapter youth and adult financial education award winners from each of the following five categories (assets as of 12/31/12):
Chapters or credit union groups (all asset sizes)
Credit unions with less than $50 million in assets
Credit unions with between $50 million and $150 million in assets
Credit unions with between $150 million and $500 million in assets
Credit unions with more than $500 million in assets
Credit unions and chapters will submit their completed entry forms, checklists, and evidentiary materials in a three-ring binder or spiral bound notebook for state-level judging to the league by the deadline.
Be sure to consult "Secrets of a Winning Credit Union/Chapter Entry" before compiling your submission. Follow the format requirements on the entry form.
2013 Program Timetable
DECEMBER 2012 TO JANUARY 2013: CUNA announces 2013 recognition program, loads entry information on CUNA's website.
FEBRUARY 2013 through AUGUST 2013: CUNA and leagues make award information available online.
AUGUST 30, 2013: League and state-level winning entries due to CUNA from leagues.
OCTOBER 2013: National judging.
OCTOBER 2013: CUNA announces national winners.
NOVEMBER 2013: CUNA returns non-winning entries to leagues.
FEBRUARY 2014: CUNA displays winning national entries at the Governmental Affairs Conference and presents national awards at a private reception there.
MARCH 2014: CUNA returns winning entries to leagues.
Q: Why did CUNA add adult financial education to the Desjardins recognition program?
A: CUNA created the Desjardins Adult Financial Education Award in response to the growing awareness of the need for lifelong financial literacy and credit unions' leadership in that area.
Q: What adult financial education activities are eligible?
A: The Desjardins Adult Financial Education Award recognizes model credit union/chapter efforts to teach personal finance concepts and skills to members and nonmembers age 18 and older. Examples:
Group seminar or webinar
Regular personal finance segment in local media
Instruction of underserved group
Presentation series to SEG group
Instruction at personal finance events
One-on-one financial counseling or credit report review
Online Q&A with expert And similar innovative activities.
Q: What youth financial education activities are eligible?
A: The Desjardins Youth Financial Education Award recognizes model credit union efforts to teach personal finance concepts and skills to members and non-members under age 18. Examples:
Classroom presentation series
Live group budgeting simulation
Credit prerequisite course
Peer-to-peer financial counseling
Special savers or borrowers club
NEFE® High School Financial Planning
Online personal finance curriculum Program® instruction for underserved group
And similar innovative activities...
Q: Why did you remove in-school branches and financial literacy advocacy from the Desjardins award? How do I get recognition for these activities?
A: This change was part of an overall strategy to more clearly define all of CUNA's recognition programs. Member service to youth through in-school branch operations is now eligible for recognition under the Louise Herring Philosophy-in-Action Member Service Award. (Credit unions' work with schools to teach personal finance in the classroom is still covered by the Desjardins Youth Financial Education Award program.)
Financial literacy advocacy is now eligible for recognition under the Dora Maxwell Social Responsibility Community Service Award.
Q: What period do the award entries cover?
A: Judges will evaluate relevant activities that took place between June 2012 and June 2013.
Q: How does Desjardins scoring work?
A: Each league may use the scoring system described below or develop its own system for state-level judging.
There are three national judging criteria for both the Desjardins youth and adult awards.
All national entries will be judged on their responses to mandatory Criteria 1, 2, and 3. (Follow links below to the various entry forms for descriptions of all criteria.)
Based on the three criteria, judges will compare raw scores as a percentage of 60 maximum points. At least 48 points (80% of maximum) are required to win or receive honorable mention.
The national Desjardins youth and adult award in any given asset category will go to the entry that receives the highest score above 80%. For example, for credit unions of a similar size:
Finalist A receives 49 of 60 pts. (81.6% of maximum)
Finalist B receives 50 of 60 pts. (83.3% of maximum)
Finalist C receives 45 of 60 pts. (75% of maximum)
With the highest percentage score, B wins the award for this asset category. A receives an honorable mention.
Q: How does a league determine state-level Desjardins winners?
A: The League will use the scoring system described above.
Winners are ranked using a point system, and the first place winners are selected to advance to CUNA for national level competition. (Reminder: Only one first-place chapter winner and only one first-place credit union winner per asset category can advance to the national competition from any given state.)
If there are multiple first-place awards in a given category at the state level, the league will apply a tie-breaker, so that only a single entry advances for that chapter or credit union asset category.
Q: How many credit union and chapter entries may a league submit for national Desjardins program judging?
A: For the youth award, and separately for the adult award, each league is limited to entering one credit union entry in each asset category and one chapter entry for national judging. (See the credit union asset categories above.)
With one chapter category and four credit union asset categories, there could be a maximum of five state-level youth award winners and five state-level adult award winners advancing to national competition per state.
Q: What is the judging fee for national credit union and chapter entries?
A: There is a $50 fee for each credit union and chapter entry submitted to CUNA for national Desjardins Award judging.
Q: What is the judging fee for state-level credit union and chapter entries?
A: There is no entry fee for state-level competition.
Q: How many Desjardins Award winners will there be?
A: State-level judges will determine no more than one first-place winner in each asset category and one chapter winner per state. State-level judges are not required to select a first-place winner in any category. State-level judges may recognize as many honorable mention awards in any category as they see fit.
National judges will determine no more than one first-place winner in each asset category and one chapter winner per state. National judges are not required to select a first-place winner in any category. National judges may recognize any number of qualified honorable mention awards in any category as they see fit.
Q: What are the procedures for credit unions and chapters that wish to submit entries in the
Desjardins Award program?
A: See the Credit Union Entry Form--Youth, the CU Entry Form--Adult and the Credit Union Checklist. See also the Chapter Entry Form--Youth, Chapter Entry Form--Adult and Chapter Checklist.
Q: Who was Alphonse Desjardins?
A: Alphonse Desjardins (1854-1920) was a credit union pioneer who was instrumental in forming the Canadian and U.S. credit union movements. Besides helping to found the first credit unions in Canada and the U.S., Desjardins pioneered youth savings clubs and in-school "banks," known as caisses scolaires. To read more about him, please visit: http://www.biographi.ca/, and search his name.
For questions, please contact William Wille, ICUL PR Coordinator via e-mail or at 630-983-3216.