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Desjardins Youth and Adult Financial Education Award Competition

Please note: Do not use forms from prior years

Please consider this the official call for entries for the annual Desjardins (pronounced day - shar - dan) Youth and Adult Financial Education Award Program.

The Desjardins Youth Financial Education Award recognizes leadership within the credit union movement on behalf of youth financial literacy. It considers all activities supporting the personal finance education of young members and nonmembers, including, but not limited to, face-to-face teaching, publicity, lobbying for curriculum requirements, teacher and volunteer training, and promotion and use of educational programs such as the NEFE High School Financial Planning Program® (HSFPP). 

Note: In 2011, information on in-school branches and financial literacy advocacy was removed from the Desjardins award. This change was part of an overall strategy to more clearly define all of CUNA's recognition programs. Member service to youth through in-school branch operations is now eligible for recognition under the Louise Herring Philosophy-in-Action Member Service Award. (Credit unions' work with schools to teach personal finance in the classroom is still covered by the Desjardins Youth Financial Education Award program).  Financial literacy advocacy is now eligible for recognition under the Dora Maxwell Social Responsibility Community Service Award.

Also in 2011, CUNA created the Desjardins Adult Financial Education Award, which will recognize model credit union efforts to teach personal finance concepts and skills to members and non-members age 18 and older.

Naming the award after Alphonse Desjardins (please visit:, and search his name) emphasizes the movement's long-time commitment to youth. Besides founding the first credit unions in Canada and the U.S., Desjardins pioneered youth savings clubs and in-school "banks," known as caisses scolaires.

Projects submitted for the Desjardins competition should include activities that took place from June 2013 through June 2014

Winning credit unions at the state level will be recognized at the Keynote & Awards program held during the League’s 85th Annual Convention (April 16-18, 2015 at the Renaissance Schaumburg Convention Center Hotel) and at their respective chapters.  State winners from each competition will then advance to the national competition for judging. In addition, national winners will be recognized at the 2015 CUNA Governmental Affairs Conference in Washington, D.C.

All Desjardins, Dora Maxwell and Louise Herring entries must be submitted to the League office by 4:30 p.m. on Friday, August 1, 2014.   Please note: Please do not use entry forms from prior years.

Please be sure to consult the Award Differentiation Chart to get up to speed on all the changes for all the awards and to ensure your entry is properly submitted, as well as the Secrets of a Winning Entry document.

You are strongly encouraged to enter this program. It is an excellent way for your credit union to be honored for its youth financial education efforts and serve as an example for others to follow. 

Here are a few reminders about the program:

  • In each competition, your credit union will compete with others in the same asset category. In addition, individual chapters involved in community or financial education activities are eligible to enter the chapter category.
  • The best projects are often unique projects.
  • Include one overall entry for that supports all projects.  If there are multiple activities, pick the one project or activity that best represents the credit union's overall strategy and complete the entry form based on that project.
  • Your credit union will compete with others in the same asset category.
  • An entry form must be completed and included with your entry(ies). Answering the questions is a key component of the entry and assists the judges in their decision making.
  • A checklist must also be completed and included with your entry.

Entry forms, answers to commonly asked questions, and other information is available below.  Click on the links to obtain the information needed for this award competition.

Commonly Asked Questions - Desjardins
Secrets of a Winning Entry
Desjardins CREDIT UNION Entry Form (ADULT) and Checklist 2014 
Desjardins CREDIT UNION Entry Form (YOUTH) and Checklist 2014
Desjardins CHAPTER Entry Form (ADULT) and Checklist 2014
Desjardins CHAPTER Entry Form (YOUTH) and Checklist 2014
Summaries of Past Winning Desjardins National Entries, 2001 - 2013

For more information, please contact William Wille, Public Relations Coordinator, at (800) 942-7124, ext. 3216.

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