ICUL Service Corporation



August 15, 2014

As we are sure you are well aware, the credit union movement is celebrating an historical milestone: credit unions have reached and surpassed 100 million memberships nationwide! 

With the 100 million member mark, this means that one of every three Americans (over 60 million voters) have now joined a credit union.   This major achievement was recently confirmed based on data collected from credit unions and compiled by Credit Union National Association (CUNA) in its June 2014 “Monthly Credit Union Estimates”, and has been officially announced in the press and across social media.

The Illinois Credit Union League (ICUL), along with CUNA and other leagues across the country, have been eagerly anticipating the opportunity to commemorate this feat.  As part of ICUL’s effort, we will be hosting “Credit Union Day” at U.S. Cellular Field on Sunday, September 14.  We strongly encourage your credit union as well as your members to purchase tickets and join us for this inaugural event.  In addition to celebrating the milestone and demonstrating the power of credit unions in critical mass, this very special outing will include honoring ICUL long-time lobbyist Dick Lockhart as the “Hero of the Game”, and if we sell at least 500 tickets, ICUL President and CEO Sean Hession will sing the National Anthem!  We need you to make this a magnificent day for Illinois credit unions and their members.  The date and ticket deadline is coming up quickly, so please make plans now to attend!  The attached flyer has all the critical details.

The 100 million member mark presents an undeniable opportunity to reach out to consumers, small businesses, and elected officials, as well as our own members about the value proposition of credit unions.  The “Credit Union Day” White Sox game will be just one important part of an on-going campaign.  To that end, ICUL has designated a public relations task force to maximize this opportunity this summer and fall.  The task force includes staff from League departments and individuals from credit unions from throughout the state.  By having a well-rounded task force, our end goal is to leverage as many PR opportunities as possible to communicate the magnitude of the credit union movement to consumers.

In anticipation of the official announcement, credit unions and their members have been invited to submit a “selfie” via the Web site and social media, and share why they are proud to be members and part of the credit union movement.  This Web site is another great way to show the world the “face” of credit union membership.  If you have not done so already, we invite you to submit your selfie today and ramp up Illinois’ presence on the site.  It is very east and only takes a few minutes to do so.

Continue to watch for ICUL’s upcoming updates and announcements in celebration of the 100 Million Member milestone.  For any questions regarding ICUL’s participation in the campaign, please do not hesitate to let us know.

William Wille
PR Coordinator
Illinois Credit Union League
1807 W. Diehl Rd.

Naperville, IL 60563
Direct: (630) 983-3216

Office: (800) 942-7124, ext. 3216

 Follow us on Twitter: @IllinoisLeague

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