ICUL Service Corporation
ICUL League Directors Report
Illinois Credit Union League                                                         December 2014
Feature Story  
ICU System Charts New Course for Future

New alignment combines League, LSC staff
to drive growth, innovation
Illinois Credit Union League (ICUL) President and CEO Sean Hession announced a new plan for growth and innovation for Illinois credit unions that combines the best of the Illinois Credit Union League (ICUL) and ICUL Service Corporation (LSC) to realize greater synergies, offer enhanced products and services, and explore new partnerships and opportunities.
Under a new plan to align all ICUS resources with a new vision for the future, the staff of ICUL and LSC will be merged operationally to create a more streamlined organization that delivers more to its credit union members and customer than ever, Hession said.
"I'm excited about the future of Illinois credit unions, and even more excited to be introducing a new plan, new team and new course for ICUS," he said. "By using the historic synergy between ICUL and LSC as an organizing principle, we will strengthen our system, speed product development, improve service delivery, and enhance our ability to engage, educate and represent members."
The combined staff will be organized into three divisions to better market ICUL/LSC products and services, respond to members' needs and advocate for Illinois credit unions in Springfield and Washington, D.C.
In addition to these organizational changes, Hession announced strategic investment paths in business intelligence, communications and marketing, innovation and adaptability, talent development and data analytics. These will ensure the right resources at the right time and place to allow ICUS to deliver more for its credit union members and customers than ever before.
"Five years from now, we want to look back and see that we set in motion a plan to create one of the most effective credit union leagues in the country-a leader in education and member service in addition to our historic leadership in credit union advocacy.  At the same time, we see our service corporation becoming a leading provider of card and non-card products alike to credit unions of all sizes, with a reputation for innovation, creativity and quality."
System Staffing Updates
League announces new OGC staff member

The Illinois Credit Union League (ICUL) is pleased to announce the addition of a new staff member in its Office of General Counsel.
Steve Haubner accepted the position of ICUL's assistant general counsel, effective December 1, 2014.  Haubner will be based in ICUL's headquarters office in Naperville and provide a full spectrum of assistance and guidance regarding regulatory and compliance matters to the League's 315 Illinois affiliated credit unions.
Prior to joining ICUL, Haubner was an assistant attorney general in the Consumer Protection Division of the Illinois Attorney General's office.  Up to that time, he served as associate attorney for James B. Carroll and Associates, where he focused on complex commercial litigation.  In this role, Haubner served as outside general counsel to a $2 billion regional bank on compliance issues ranging from the Dodd-Frank Act to the Truth in Lending Act to the Gramm-Leach-Bliley Act, as well as handling corporate and transactional matters for the bank.  In addition, Haubner has also served as assistant state's attorney in the criminal division of Lake County, and a law clerk in the United States Bankruptcy Court, Central District of Illinois.
A native of Hoffman Estates, Illinois and currently a resident of Chicago, Illinois, Haubner holds his juris doctorate from the University of Illinois College of Law in Champaign, a Masters of Business Administration (MBA) in finance and strategy from the University of Notre Dame Mendoza College of Business, and a bachelor of arts degree from Bradley University in Peoria, Illinois.  Haubner is also a United States Army Reservist, currently serving as a judge advocate, with the rank of captain, in the 308th Civil Affairs Brigade from Homewood, Illinois.  He was deployed to Afghanistan and was awarded the Bronze Star and Army Commendation Medal.
"A key component of the Illinois Credit Union League's advocacy on behalf of its affiliated credit unions is to help them navigate the current environment of ever-increasing regulatory burden," stated Stephen R. Olson, ICUL executive vice president and general counsel.  "The addition of Steve to our advocacy effort will enable us to focus at a higher level on regulatory compliance matters, so our affiliates can more effectively serve their members."
Illinois small credit unions to receive unprecedented League support
As the success of small asset size credit unions is a top priority and an immensely important part of its mission, the Illinois Credit Union League (ICUL) will be providing more support and services than ever before to these crucial institutions.
To that end, significant investments are being made in several resource areas and staffing, including the placement of Pat Voss as ICUL's Director of Small Credit Unions and Regulatory Initiatives. No stranger to the Illinois credit union movement, Voss has served as regional director since joining ICUL in 2011.  While acting in his new role, Voss will also continue his current service to credit unions in seven central and southern Illinois chapters until a replacement is named to serve as regional director in those areas.
Voss' addition as part of the small credit union and regulatory affairs teams will be an enhancement and in addition to the loyal support already provided by Joni Senkpeil, including hands-on guidance, strategic planning assistance, bank reconciliations, policy development, board training and credit union workshops, chapter liaison contact, and a wealth of online resources via the Small Credit Union Center on the League's Web site.
"We are both cut from the same passionate DNA when it comes to serving Illinois small asset size credit unions," Voss and Senkpeil jointly stated. "We are excited to continue working together to achieve the League's mission and goals directed towards 'best in class' service to small credit unions."
During his 34-year career in the movement, Voss has worked in the league environment and at credit unions of all sizes in the areas of operations, lending, strategic management and planning, and shared branching.  He has also served in a volunteer capacity as a credit committee member on a credit union board of directors. Voss' experience will lend a unified approach to assisting small credit unions with respect to their ability to serve their members effectively, and ultimately their continual struggle to survive in the current environment-- top concerns that are part of an on-going dialogue with regulators.
Educational Opportunities
Do you believe your credit union offers the best prices, service and experiences? Do you wake every morning looking for added ways to take your products to your members? Regardless of the size or resources of your credit union, join us for the 20 Outbound Marketing Tips for Every Credit Union QuickBites on January 6 (Session Code: 403).
The Affordable Care Act QuickBites on January 8 (Session Code: 404) will focus on all the new developments and regulations associated with Obamacare and what credit unions can expect as it relates to their responsibilities surrounding this health care reform and the Affordable Care Act. Recordkeeping and preparing for the 2015 mandate will be strongly emphasized.
Losses from check fraud continue to cause losses in the credit union industry. At the Reg CC telecourse on January 8 (Session Code: 406), learn how to use Federal Reserve Regulation CC to protect your credit union from check fraud losses. This session will also address check return rights for items that are returned unpaid to the credit union.
The Robbery Prevention, Response, Aftermath telecourse on January 15 (Session Code: 407) will provide a logical and strategic model that's designed to help managers and executives understand the true scope of the processes used to prevent and respond to several kinds of robberies.  This presentation is designed as a "turnkey" solution to required robbery training.
Mortgage and real estate fraud is quickly becoming the most profitable of all organized criminal acts. Once the scam is realized, the finger pointing begins. Prevent this from happening on your watch by joining us for the Mortgage & Real Estate Fraud QuickBites on January 21 (Session Code: 408).
The CTR/SAR's QuickBites on January 27 (Session Code: 409) will review the specific information required to be included on CTRs and address specific issues regarding reportable transactions, joint account owners, multiple and aggregate transactions, and other common questions. For SARs, we'll review the required information, discuss activity and transactions, and review why the narrative is important.
Almost every credit union in today's marketplace is looking for loans.  Now is the time to get those loans in your door. Join us for the Identifying Loan Opportunities QuickBites on January 29 (Session Code: 411) as we start by diagnosing just why you're not getting those loans.
Looking ahead, if you have just started with IRAs or want a good review of IRA fundamentals, the IRA telecourse on February 3 is for you (Session Code: 418). This program will prepare you to open, move and close IRAs and get all the paperwork right. 
On-going resources include on demand training for the Bank Secrecy Act and Financial Exploitation of the Elderly.  In addition, the audio archive of all QuickBites and telecourses is 60 days with paid registrations!
For the complete calendar, please see the League's Web site.
Important News

Illinois credit unions, League raise
nearly $3,000, 300 wreaths for veterans graves
The League would like to thank the many credit unions across the state that participated either financially or via volunteering in conjunction with ICUL's inaugural effort with "Wreaths Across America" (WAA).
The very moving event was held on December 13 simultaneously at national veterans' cemeteries across the country.  As a result of the generosity from Illinois credit unions, their staff and members, as well as Illinois Credit Union System staff, more than $1,900 was donated for the purchase of 193 wreaths for placement at Abraham Lincoln National Cemetery in Elwood, Illinois.   In addition, LSC provided an additional donation of more than $1,000 for wreaths at Arlington National Cemetery in Washington, D.C. for a total contribution of $2,952 and 295 wreaths to WAA.
Wreaths -- across -- America (WAA) is a non-profit organization whose mission, "Remember, Honor, Teach", is to one day have a wreath for every veteran's grave in Arlington National Cemetery and all other national cemeteries in all 50 states and beyond.  In the spirit of its staff members' desire to make a difference in the community, the League recently formed an Community Outreach Committee, and invited all Illinois credit unions, along with their members, family and friends to participate in this year's National "Wreaths" event as its first coordinated activity. Overall at the Abraham Lincoln event, a total of 6,100 wreaths were donated out of a possible 31,000 gravesites.  The League already has plans to participate in next year's event and help to provide wreaths for many more veterans.
To see photos from the event, please see the League's Facebook page.
ICU Foundation provides more than $29K in third and final round of grants
Brings total for year to nearly $69K in grants, $26K in scholarships
The Illinois Credit Union Foundation has awarded $29,200 in Small Credit Union Development (SCUD); Community Service; Marketing and Business Development; and Financial Independence & Revitalization Effort (FIRE) grants, bringing the total awarded for the year to $68,850.

SCUD grants this cycle totaled $18,050 and were awarded to 10 credit unions.  Purposes of the grants included computer software and hardware updates, as well as mobile data capture marketing and new product prepaid cards. 

The Foundation also awarded five Community Service Grants amounting to $1,150. This program is designed to encourage and reward chapter or credit union participation in local community projects. Credit unions and chapters can qualify for grants by hosting an established event, creating an event, or volunteering at an established event.  Grants awarded will go toward several projects, including shred days, a blood drive, and a Money Talk Financial Education Project.

In addition, three credit unions received Marketing and Business Development grants that totaled $6,500.  Established in 2006, these grants help credit unions with assets of up to $30 million to start or expand outreach efforts. The maximum grant award is $5,000 per credit union per year.  Grant requests this round were for introducing new products, a new Web site and CDFI certification, and marketing a new name, logo and brand. 

Lastly, one credit union was a recipient of a Financial Independence & Revitalization Effort (FIRE) grant: Members First Community Credit Union.  The purpose of the FIRE Program is to provide assistance to credit unions to expand their ability to build and maintain viable communities by providing credit and financial services to residents and businesses in low-income and underserved areas of Illinois.  This credit union will be using its $3,500 grant to offer the Banzai Financial Education Program.
Statewide award winners announced.  To all winners in the annual Dora Maxwell, Louise Herring and Desjardins award competitions - Congratulations!  In the Dora Maxwell Social Responsibility Community Service Award competition, the following credit unions have been honored: $50-$100 million: First place- Rock Valley Credit Union, which was a repeat winner.  $100-$200 million: First place- Staley Credit Union.  Second Place - Streator Onized Credit Union.  $200-$500 million: First place- Financial Plus Credit Union.  Second place- Earthmover Credit Union. Honorable Mention- GCS Credit Union.  $500 million-$1 billion: First place- Scott Credit Union.  Second place- Great Lakes Credit Union.  In addition, the Louise Herring Award for Philosophy in Action recipient was: $250 million-$1 billion:  First place- Great Lakes Credit Union. Lastly in the Desjardins Youth Financial Education Award competition, the winners and their respective asset categories were as follows: $150-$500 million: First place- GCS Credit Union.  More than $500 million: First place- Great Lakes Credit Union.  Second Place: Alliant Credit Union.  Honorable Mention- Scott Credit Union
Dates, Events and Other Items... 
Start making plans to attend 2015 Convention!
Plans are rapidly coming together for the League's 85th Annual Convention in Schaumburg.  The theme of the Convention will be "Recipe for Success!"  This premiere educational event will be held April 16-18, 2015.  Watch your mail and the League's Web site for updates in the coming weeks for all the details. 
FINAL CALL for Nominations: Illinois Credit Union Hall of Fame.  Nominations for the 2014 Illinois Credit Union Hall of Fame will be accepted through December 31.  Up to two individuals from the categories of Lifetime Achievement and Leadership will receive this prestigious honor.  Each credit union or chapter is entitled to submit one nomination annually. Inductees will be chosen based on an objective point system and the nominee profile submitted with the application.  If you have any questions regarding the Hall of Fame program, please contact Vicki Ponzo, ICUL Senior Vice President, via email or 630-983-3413. See the League's Web site to view the nominating criteria, submit an application online, or view descriptions of previous inductees.
Deadlines approaching for 2015 CUNA Governmental Affairs Conference (GAC). Join other champions of the credit union movement at the GAC, which will be held March 8-12, 2015.   Registration and hotel information to participate as part of the Illinois delegation at the this event is now available via the League's Web site.  As you know, the CUNA GAC is the largest credit union conference and one that all credit unions should attend.  The theme for the event is: Powerful Cause - Positive Effect.  Please don't hesitate to contact Pat Huffman of the League's Governmental Affairs Department with any questions.  Scholarships from the ICU Foundation are also available to attend this event.

As your credit union looks ahead to next year, it's a good time to think about strategic planning.  Your regional directors have a variety of planning options to meet individual credit union needs.  Experienced facilitators can provide both basic planning and strategic planning.  Call Regional Management at extension 3422 for further information.
Looking to boost your Credit Card Program ROI?  
A primary aspect of any card program or card provider is the value they bring to the table.  You must be able to demonstrate that your card program has a true value proposition.
LSC wants to back up its philosophy of "Helping Credit Unions Compete" by continuing its "Get Paid to Grow Your Program" campaign.  LSC has included an incentive of $4 per new account added during your scheduled campaign.
Participation is simple and LSC has put together a comprehensive plan to optimize your success. Getting started now, will insure success in 2015.
Contact the PD Team for more details:
E-Mail: or
Phone: 800-942-7124 enter *3965

Illinois Credit Union League


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(800) 942-7124

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